Toronto Cupcake
Fall 2020

A warm, soft, and tasty redesign for the cupcakery’s desktop and mobile website.

First attempt at a mobile-first web design approach using Figma, Adobe Photoshop, and Adobe Illustrator to put Toronto Cupcake’s specialty services right in front of the customer.

Completed as an individual web design class project.

Desktop prototype

Mobile prototype

© Hannah Cormier 2022
Think with the box.
Why are you reading this? No one reads the fine print. Really, no one. Okay, maybe SOME people. Like me. I read tiny text because I want to see if anyone paid attention to the typesetting when they designed the thing. Nothing’s worse than cramped leading (line spacing) and kerning (letter spacing) because it looks like a brick wall with missing bricks. How stupid is that? Anyway, if you actually read this, feel free to mention that if you reach out to me. We’ll be nerds together. <3